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Bill Poston is an entrepreneur, business advisor, investor, philanthropist, educator, and adventurer.

The Eulogy Virtues

The Eulogy Virtues

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On July 4th we said goodbye to our friend, Grove Brame. Lost too soon at 59 to the same form of brain cancer that has taken two other good friends in recent years. While it is close to impossible to find anything positive in such a tragedy, there are lessons to be learned and messages to be reinforced.

The thing that struck me during the service was how little airtime was allocated to Grove’s enormous list of accomplishments. He was a classic “up by the bootstraps” corporate success story, spending a storied career at Dr. Pepper that included too many promotions and accolades to track. Grove was also an amazing athlete and scratch golfer that you somehow didn’t mind losing to over and over again.

He spent forty years knocking down goals and building an envious resume. In the end, no one seemed to care about those things. Instead, what we heard about during his funeral was what we consider to be common virtues. The personal stories that were told were always about some kindness, about the way he made the storyteller feel, about some casual good deed, or about something funny he had done.

Grove was generous. He was kind. He was a great listener. He could fit with any crowd. Grove was a great father, stepfather, husband, brother, brother-in-law, and friend. These are the virtues of the eulogy. The ones that define a life and the person that lived it. In the end, it is character that matters.

I’ll readily admit to spending the last twenty-five plus years building my own resume. I, too, have a long list of accomplishments of which I am quite proud. And I do not intend to stop doing the work I love, hoping for success and maybe some recognition along the way. You may be doing the exact same thing.

Resume accomplishments are typically marked by readily identifiable milestones. The graduation, promotion, raise, award, and championship can all be celebrated. We pursue these and rejoice at the achievement. The eulogy virtues are acquired more subtly. There is no celebratory milestone for learning to practice empathy. We do not get an award for honing character to a certain level. They don’t give out black belts in compassion. The rewards for the development of the eulogy virtues are intrinsic.

The hard lesson from Grove’s death is that we should think about how we balance our investment of time. We should consciously work to develop the eulogy virtues just as aggressively as we pursue the resume accomplishments. These are not mutually exclusive pathways to personal development. Both are worthy goals, but one without the other is probably not the legacy you want to leave.

We can all honor Grove’s memory by bringing some balance to the task of creating better versions of ourselves and critically evaluating if we are having a positive impact on the lives of others. Aloha friend.

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